The training workshop of project “Building effective energy communication capacity amongst the academic community in Ukraine, project “Academia” took place on 21-22 July 2015 in Kyiv.
Ivano-Frankivsk National Technical University of Oil and Gas was represented by the Head of International Relations Department, Associate Professor Artur Voronych.
The workshop programme was based on leading UK experience and practice of public engagement in science taking into consideration science communication landscape in Ukraine. The interactive workshop was also built upon the participants’ needs and requests expressed during their study visit to the UK.
Workshop was held by Sue Wolstenholme - CIPR chartered PR Practitioner. Training course agenda:
- Reputation
- Relationships
- Leadership
- Issues management
- Planning
- Crisis Management
The 1st day of the workshop:
- Strategies to influence
- Communication for relationship building, trust and reputation;
- issues impacting communication effectiveness
- how it happens and how it can be harnessed for change
- Communal relationships
- Ipsos MORI Poll of public leadership
- Effective communication – audience oriented approach (understanding - responding to the concerns)
- A dialogue for trust
- Conflict communication
- The Message
- Relationship leading to trust and success
- Leadership in words and deeds
- Perception – impression
- Confidence in what you say and do
- Issues management to foster mutual interest
- Understanding publics problems, concerns, interests
- Workshop on strategic communication planning until the end of the day Case study: Science Media Centre and STEM net
- Workshop on strategic communication planning
The 2nd day of the workshop:
- Risk and crisis and their phases
- Planning to manage risks and crises
- Risk governance framework
- Risk-benefit communication: key issues to address, handling tricky questions
- Risk perception
- Balancing risks and benefits
- Trust
- From communication to public engagement
- The Litigation Circus
- Practicalities of crisis communication planning
- Reflections on commercial involvement
- News media in a crisis
- Workshop with media handling until the end of the day
- Hints and tips of crisis communication to media
- Openness and honesty to build mutual trust.
In the course of the training there were numerous practical tasks, that were successfully completed by workshop participants. According to project “Building effective energy communication capacity amongst the academic community in Ukraine, project “Academia” results, all participants were awarded correspondent certificates.
All workshop participants express great appreciation for the organization of the workshop to Sue Wolstenholme - CIPR chartered PR Practitioner and representatives of the British Council in Ukraine (http://www.britishcouncil.org.ua/) and Shell company (http://www.shell.com/).
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